How does colour affect the behaviour of the user?
“The colour affects system” is a scientifically tested theory by the world renown colour psychologist Angela Wright. Wright’s studies are mostly conducted in order to confirm how colour influences the individual universally. In her studies she mentions that the intensity of the colour affects the overall behaviour and not the colour itself, thus when a colour is bright , it will stimulate, but when a colour has a low saturation is will automatically be more soothing.
The four psychological primary colours : green, blue, red and yellow. All these colours affect the human in a different way.
Green : Emotions , the body and Mind
Red: The body.
Yellow: Emotions , Ego and self-Confident.
Blue : The mind
What is the appropriate colour?
The main colour is to be selected as per outcomes preferred thus if one needs to choose whether you would like the surroundings to affect your mind , emotions body or balance.
The colour is not everything , the importance of the specific hue is also to be looked into. One needs to keep in mind if the overall surroundings to stimulate or soothe you or the users.
Grey, beige and white offices induced feelings of sadness and depression, especially in women. Men, on the other hand, experienced similarly gloomy feelings in purple and orange workspaces
Colours in Mother Nature’s palette – green and calming blue – improve efficiency and focus
Reference List :
The exact color to paint your office to become the most productive – A Life of Productivity. 2016. The exact color to paint your office to become the most productive – A Life of Productivity. [ONLINE] Available at: http://alifeofproductivity.com/angela-wright-interview/. [Accessed 21 May 2016].
Kim Lachance Shandrow. 2016. How the Color of Your Office Impacts Productivity (Infographic). [ONLINE] Available at: https://www.entrepreneur.com/article/243749. [Accessed 21 May 2016].